You might not have thought of using LinkedIn as a social media platform to market your business. This is understandable because LinkedIn is mostly used for professional networking purposes, to connect with people in the same industry and to look for new and better job opportunities. So, it might come as a surprise to business owners that LinkedIn is also a powerful social media marketing platform that you could use to promote your business.
One of the most effective ways you could provide credibility to your company is by letting the people know who is behind the brand. Having a LinkedIn profile account as your company’s main man would show that there is a real person behind the company. The more you are known and associated with your brand, the more people will see that it is a company they could trust.
To get you started, do the following tips on how you could use LinkedIn as a social media marketing platform.
Expand Your Email Marketing List
Since LinkedIn is known as a professional venue for networking, use it as a way to expand your email marketing list. Connect with people who could be your potential customers and ask them about their email addresses which you could use to create a customers’ database.
Once you have their email addresses, you could use them to send newsletters not just about your company or the products that you sell or the services that you offer but also to provide relevant information about the industry or what the receiver would find interested in. Of course, the frequency of sending the newsletter to your email marketing list should be minimal to avoid the probability of unsubscribing from the newsletter.
Use LinkedIn For Lead Generation
Your network in LinkedIn might not necessarily be your target market. This does not mean that you should not cultivate relationships with them. They might be the channel for you to be introduced to your intended audience. LinkedIn is a powerful platform for lead generation and you could use LinkedIn for your business by staying relevant and increasing brand recognition. A bigger network means a higher chance of being recommended to people who are looking for the products that you are selling or services that you are offering.
Improved Standing As Industry Leader
A strong LinkedIn profile could help you and of course, your brand be known and recognized as your industry’s leader and innovator. Being at the front line of every advancement and progress in your sector would show potential clients that you are constantly innovating to provide them with the latest product or service to make their lives easier. Being an industry leader could also make convincing new clients to conduct business with you a lot easier.
Whatever your purpose is for using LinkedIn, having a thorough understanding of how the platform works is essential. Once you have gained understanding of how to navigate LinkedIn, it would be easier for you to create a presence on this platform that is beneficial to your business.